ES = Ethan's Store

Ethan's moved on and opened his Ben 10 Super Store under a different name to appeal to more customers - It is now "Ethan's Store" or ES. No longer is his slogan "We Hold Your Dreams" ... it's now "We sell, You Get" which I believe he stole from his neighboring competitor MW - Mel and Wesley's store.


Hmm, I wonder if she'll hire an attorney and sue him for a violation of copyright. I don't think his inventory has changed much, it's just a marketing strategy. He's selling all the same stuff. We'll check back and see if business picks up for him this month or not. :)